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Blog, Podcasts and Video Clips

Every day we encounter the challenge of influencing behaviour, either our own or someone else's. So here are some tips on how...

30 Jan 2015

Recap of January's habit tip of the day

To kick off the new year I posted a tip on habits each day at the same time (yes, consistency is one of the keys). Heres a recap working back from the most recent tip....

Category : Blog & News

15 Dec 2014

One stop shop review of articles from 2014

Weve covered a lot of behavioural ground during the course of 2014. As a way of wrapping up the year, heres an overview of the key themes Ive covered with links to some of the most popular pieces. Think of it like a quick guide to applied behavioural science....

Category : Blog & News

08 Dec 2014

Behavioural economies of scale

When putting the content together for two seemingly unrelated presentations recently I was again reminded of the flexibility and tantalising economies of scale when it comes to behavioural economics. You see by understanding the behavioural principle underpinning what people do, we can apply it to any circumstance - a website, a pitch, a customer service call, a marketing campaign...even our own habits. Heres why......

Category : Blog & News

01 Dec 2014

Use it or lose it: Two examples of loss aversion from the field

A couple of short and sharp examples of Loss Aversion from the market place this week, one in which it is used to acquire customers and the other to retain. ...

Category : Blog & News

24 Nov 2014

It's how that's the problem

Simon Sinek in his wonderful TED talk (viewed by over 18.8m) grapples with the modern workers search for meaning. When it comes to work its not what we do or how we do it that alludes us, but why. And yet in my experience when it comes to managing our own wellbeing the reverse is true....

Category : Blog & News

14 Nov 2014

Should you use rounded or non-rounded pricing?

Imagine you are selling a brand of sparkling wine. Does it make a difference to your ability to sell if you price it at a nicely rounded $40.00 or a non-rounded $39.72? What if you were selling a calculator? Does rounding make a difference?...

Category : Blog & News

10 Nov 2014

Joining the dots to change behaviour

The 1880s were a time of change in Europe, with industrial and scientific breakthroughs set against a declining interest in Impressionism. Steeled by the rejection of his latest painting by the Paris Salon, Georges Seurat turned to a community of like minded artists in the Groupe des Artistes Independants, a collective seeking the advancement of modern art. And a new form of art was born....

Category : Blog & News

03 Nov 2014

Three tips that will see you win big

Its horse race tipping season in Melbourne at the moment with the Spring Carnival in full flight. But instead of horse tips, today I thought Id offer three behavioural tips to improve your odds of success....

Category : Blog & News

27 Oct 2014

To kick goals in business, forget rationality

Imagine you are taking the penalty kick at the World Cup. There are two things standing in your way of kicking the ball into the back of the net; the goalie and your nerve. So where should you kick it? To the left? The right? Or straight down the middle?...

Category : Blog & News

20 Oct 2014

When should you ditch the decimals?

A full page ad by Miele grabbed my attention last week. The ad said I could save $10,066 on a range of their appliances, but Im not in the market for a new kitchen so thats not why the ad got my attention. The ad got my attention because of its unusual use of decimals. Let me explain....

Category : Blog & News


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Using behavioural science to make and break habits