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Blog, Podcasts and Video Clips

Every day we encounter the challenge of influencing behaviour, either our own or someone else's. So here are some tips on how...

14 Nov 2014

Should you use rounded or non-rounded pricing?

Imagine you are selling a brand of sparkling wine. Does it make a difference to your ability to sell if you price it at a nicely rounded $40.00 or a non-rounded $39.72? What if you were selling a calculator? Does rounding make a difference?...

Category : Blog & News

10 Nov 2014

Joining the dots to change behaviour

The 1880s were a time of change in Europe, with industrial and scientific breakthroughs set against a declining interest in Impressionism. Steeled by the rejection of his latest painting by the Paris Salon, Georges Seurat turned to a community of like minded artists in the Groupe des Artistes Independants, a collective seeking the advancement of modern art. And a new form of art was born....

Category : Blog & News

03 Nov 2014

Three tips that will see you win big

Its horse race tipping season in Melbourne at the moment with the Spring Carnival in full flight. But instead of horse tips, today I thought Id offer three behavioural tips to improve your odds of success....

Category : Blog & News

27 Oct 2014

To kick goals in business, forget rationality

Imagine you are taking the penalty kick at the World Cup. There are two things standing in your way of kicking the ball into the back of the net; the goalie and your nerve. So where should you kick it? To the left? The right? Or straight down the middle?...

Category : Blog & News

20 Oct 2014

When should you ditch the decimals?

A full page ad by Miele grabbed my attention last week. The ad said I could save $10,066 on a range of their appliances, but Im not in the market for a new kitchen so thats not why the ad got my attention. The ad got my attention because of its unusual use of decimals. Let me explain....

Category : Blog & News

13 Oct 2014

Rip up the grass to grow a better business

I finally bit the bullet on the weekend and replanted a garden that I had largely left undisturbed for 10 years. Reflecting on my fear of changing the landscape reminded me a lot of the behavioural challenges we all face in business everyday, and heres why....

Category : Blog & News

06 Oct 2014

Whoops. How not to talk about yourself being number two.

Theres a strange TV ad airing at the moment which is ringing behavioural alarm bells. Heres why....

Category : Blog & News

29 Sep 2014

Why rational arguments fail (and what you should do instead)

Its difficult to read a news article or watch someone being interviewed about their business decision-making without words like rational and logical being mentioned. Indeed data driven decisions is the war cry of this binary-crazed age. A problem then, because we are fooling ourselves if we think thats how decisions are actually made....

Category : Blog & News

22 Sep 2014

The dirty little secret of customer insights

No one want to see dirt. How choosing to NOT listen to customers made one man $4.4 billion. ...

Category : Blog & News

15 Sep 2014

Trick yourself into new healthy habits

Today Id like to talk about how we can trick ourselves into taking action without having to rely on motivation to do so, and illustrate with three things Ive recently changed in my life to improve my health. ...

Category : Blog & News


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Using behavioural science to make and break habits