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Blog, Podcasts and Video Clips

Every day we encounter the challenge of influencing behaviour, either our own or someone else's. So here are some tips on how...

24 Aug 2015

Actually, life isn't busier than ever before. We've just forgotten.

Life was so much easier back then. Really? How we distort our reality and what time-shfting biases mean for us....

Category : Blog & News

17 Aug 2015

How a poster changed shopper behaviour

How to get shoppers eating in the food court before 12pm? With some crafty posters of course!...

Category : Blog & News

10 Aug 2015

Brilliant or crazy to offer unlimited annual leave?

Triggertrap took the plunge and offered unlimited annual leave, but it backfired. Instead of taking too much, staff didnt take enough. Heres why....

Category : Blog & News

03 Aug 2015

Why we're greedy today, graceful tomorrow

Turns out, we dont know ourselves very well. By that I mean what we think well want in the future can be very different to what we actually want when we get there. Heres why....

Category : Blog & News

27 Jul 2015

How can it go so wrong when research says it's right?

Two companies. Two well intended product changes. Two expensive and embarrassing examples of how failing to understand real-world behaviour can backfire....

Category : Blog & News

20 Jul 2015

To sell more quickly, round your prices

Lets say you want to move some stock quickly. How do you let your buyer know that you are open to negotiating? According to some recent research, it could be as easy rounding your price....

Category : Blog & News

13 Jul 2015

4 ways to motivate the unmotivated

How do you motivate the unmotivated?...

Category : Blog & News

06 Jul 2015

How to pluck low hanging fruit

Problems become low hanging fruit once theyve been solved. Heres why behavioural science can help you pluck the low hanging fruit that you might not have spotted before....

Category : Blog & News

24 Jun 2015

Should you give away free stuff?

Should you give stuff away for free? A book? A membership? Tickets?...

Category : Blog & News

22 Jun 2015

How to get people to willingly cough up their contact information

Have you been Brewstered yet? I have. Multiple times. Brewster is a service that sends a request on your behalf to anyone for whom you have contact information to update their details. Of course in order to get people to actually do this requires that their behaviour be influenced, so lets look at how Brewster goes about this task....

Category : Blog & News


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Using behavioural science to make and break habits