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Blog, Podcasts and Video Clips

Every day we encounter the challenge of influencing behaviour, either our own or someone else's. So here are some tips on how...

01 Jun 2015

Design for behaviour that is more Mardi Gras than Military

Have you ever seen footage of a military parade on TV? Hundreds of soldiers marching in unison, stopping and about-facing with precision in response to a few brief, crisp commands. I find it fascinating, and Ive finally worked out why....

Category : Blog & News

25 May 2015

How to get your pitch perfect using behavioural economics

It was early in my consulting career and I was putting proposals together for the first time. After reading my proposal a prospective client gave me some feedback that changed the course of what I do. She said... ...

Category : Blog & News

18 May 2015

Half a billion people downloaded it, but why?

On trains. In parks. At traffic lights. So many of us are buried deep in our phones, gulping down pixels of information and entertainment like a thirsty desert pilgrim gulps down water.So what are game designers getting so right?...

Category : Blog & News

11 May 2015

Behavioural lessons from the big breakfast

Lets test our behavioural skills with an in the wild example. What could this business have done differently to make its Big Breakfast offer even more enticing?...

Category : Blog & News

04 May 2015

How I overcame my fear of cold calling

It just doesnt come easily to me, calling people and interrupting their day. Whether its my introverted nature or star sign, I have always had a mental block against cold calling - so heres what I did....

Category : Blog & News

27 Apr 2015

Loyalty program campaigns: How to motivate customers to take action

Imagine you are part way through a task. Will you be more motivated to complete the task if I tell you are 67% through, or you have 33% to go? What about your customers?...

Category : Blog & News

20 Apr 2015

Should you offer free advice? Should you take it?

Why are we more likely to follow advice when we have to pay for it? This was the question posed by a reader recently who was curious about why customers are more likely to change their behaviour when they have to pay for it....

Category : Blog & News

13 Apr 2015

Three mistakes to avoid when trying to change habits

If you have just experienced the end of Daylight Savings its likely the change has heightened your awareness of your sleeping patterns and daily habits, and that means its the perfect time to reset yourself for the year ahead. But before you sign up to the gym, switch to a Paleo diet or join the new meditation class here are three mistakes to avoid when making and breaking habits....

Category : Blog & News

02 Apr 2015

Using the end of Daylight Savings to your advantage

This Sunday marks the end of Daylight Savings, which means clocks go back one hour. Here's an idea about using that warp in time to your advantage....

Category : Blog & News

30 Mar 2015

Lessons from public urination

Two interesting signs have been doing the behavioural rounds recently. Both attempt to stop the disgusting problem of public urination and believe it or not, are helpful examples of how to modify customer behaviour....

Category : Blog & News


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The science of getting people to take action


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The How of Habits

Using behavioural science to make and break habits