Technology has meant customers have never been easier to track but harder to trap.To escape the modern cycle of marketing 'whack-a-mole' means getting to the core of why people behave the way they do...
The most fundamental equation in behaviour change is effort vs. reward. Not only is it dangerous to make people expend too much effort, it's dangerous for individuals themselves to be seen to expend too much effort...
Using behavioural science to make and break habits
Bri's presentation was helpfully tailored to our unique needs as a research consultancy. Not only does Bri have an incredible depth of expertise, but she is able to share it in a clear and engaging way, replete with some wonderfully engaging anecdotes from the field."
Rob Engels Director Cultural Insights FiftyFive5
Hi Bri, I just received your book. Amazing! EVERY one of us should have a copy. It can change lives...so easy to get into, so practical, so sensible."
Wendy F. NSW
I highly recommend Bri as an ambassador of change to enable you or your business to identify how to start making new habits for a more rewarding life."