No thanks. I'm happy to struggle.

About Me

Business and life can be better when we understand behaviour; why it happens and what to do about changing it.

Behavioural effectiveness is the core focus of my business, People Patterns, Australia's first and only consultancy to specialise in the application of behavioural economics to business and personal issues.

As a CPA with a degree in Applied Psychology and a member of the Institute of Learning Professionals, I use the smarts of behavioural science to deliver:

  • better conversion from sales and marketing activities 
  • greater influence over internal stakeholders and investors
  • the knowledge to make and break habits

Let's work together to get the results you and your work deserves, contact Bri.

 

Bri has always exceeded expectations and has never let me down. Her detail and quality of content and delivery are exceptional. I would highly recommend Bri if you want to think about your business differently and if you want to be an industry leader.

 

Sharlene Cohen
Surety Property


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Client snapshot

The behavioural techniques I have developed are flexible and scalable, and I've used them across sectors and industries, from small businesses to large corporations, from micro to macro challenges. Stop missing out. Contact me today to find out how I can make a difference for you.

 

 


Speaker Bio - buying behaviour

Bri Williams is Australia's expert in buying behaviour - how to apply behavioural economics to customer purchasing patterns so you delete all buying hesitation and maximise every dollar of your marketing spend.

A CPA with a degree in Applied Psychology, Bri is the Managing Director of People Patterns, a specialist consultancy that helps you maximise the chances of influencing your customers and clients.

A regular contributor to Smartcompany and MarketingMag, Bri has written four books including "Behavioural Economics for Business" and "22 Minutes to a Better Business" and appears regularly as a presenter and panellist.


Speaker Bio - influencing action

Bri Williams is an expert in behavioural influence - how to apply behavioural economics to decision making so you delete all hesitation and maximise every interaction.

A CPA with a degree in Applied Psychology, Bri is the Managing Director of People Patterns, a specialist consultancy that helps people like you maximise the chances of influencing your decision makers to do what you want.

A regular contributor to Smartcompany and MarketingMag, Bri has written four books including "Behavioural Economics for Business" and "22 Minutes to a Better Business" and appears regularly as a presenter and panellist.


Speaker Bio - personal effectiveness topics

Bri Williams is one of Australia's leading authorities on habits - what we need to do to make and break the habits we rely on everyday.

A CPA with a degree in Applied Psychology, Bri is the Managing Director of People Patterns, a specialist consultancy that helps people understand and change behaviour.

Bri appears regularly as a presenter and panellist and has written four books, including "The How of Habits: Using behavioural science to make and break habits" and "The Little Book of Habit Change".


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AVAILABLE NOW
Behavioural Economics for Business

The science of getting people to take action


AVAILABLE NOW
The How of Habits

Using behavioural science to make and break habits