How to Get People to Do Stuff
Using behavioural economics to win in business
Why don't people do what they say they'll do?
Why is customer behaviour so hard to predict?
Why do some days feel like you haven't made any progress at all?
How to Get People to Do Stuff: Using behavioural economics to win in business is a webinar designed for business leaders, marketers and sales managers who want better results from what they are currently doing, without having to spend more money.
No new widgets. No new products. Just applying the latest behavioural science to get better results with customers, stakeholders, suppliers and staff. We'll be going through dozens of real-world examples so you can see how it's done.
For instance, if you were marking down prices, are you better to represent the prices like the example on the left or the right?
Everyday you have to make dozens of small but significant decisions about how best to do something. Why guess when you can know?
By the end of the 60 minute session you will know:
How the new field of behavioural economics gives you something you've never had before: the ability to predict behaviour
The 3 mistakes you've been making when trying to influence behaviour
How you can analyse and design a solution for any business issue, including Acquisition, Retention, Pricing, Website Design, Staff Performance and Innovation.
The next session is on Thursday 24th November 2016. A recording will be available if you can't attend on the day. Ticketing details are available on Eventbrite here.
The webinar will be run by one of Australia's leading behavioural specialists, Bri Williams from People Patterns. Bri has worked with businesses of all sizes, including some of Australia's biggest banks and superannuation providers and SMEs across varied industries and was the first to in Australia to establish a consultancy focussed on the application of behavioural economics to everyday business and personal effectiveness.
Her presentation kickstarted conversations and adoption of behavioural economics principles for our agency. Truly inspiring, informative and entertaining!
Virginia Pracht, Cummins & Partners
Tickets and pricing:
Tickets are available through Eventbrite or below.
If you are not satisfied with the webinar I will happily refund your ticket in full.