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Behavioural Economics for Business Web Series

Become your own expert in applied behavioural economics

You are about to discover how to apply behavioural economics to everyday business challenges.

Whether you are grappling with pricing, acquisition, retention, website design, people management, innovation, staff performance or some other business issue, you will gain techniques that will make a positive impact on your performance and that of your organisation.

About the web series

The BE for Business Web Series has been designed to give you maximum flexibility and convenience. 

Once you order you will receive access to six self-paced MP4 video recordings of behavioural expert Bri Williams covering an aspect of applied behavioural economics, including a copy of the slides and important materials. The first module will be delivered to you instantly with the remaining five modules emailed within 24 business hours.

Usually it would cost thousands for you to access Bri's training but thanks to the self-guided nature of this material you get all six modules for only $190 (incl. GST) as a single user license (that means you cannot share or distribute the materials).

Module overview

1. The value of behavioural economics (Introduction)

In this module you will learn:

  • Why businesses need behavioural economics (BE)
  • What BE is
  • Where BE fits in the customer insights landscape

2. A Model for Behaviour Change

In this module you will learn:

  • What’s been holding BE back
  • 4 questions to define your behavioural challenge
  • How to create an empathy map
  • The nemesis of behaviour change
  • A model for behaviour change

3. Apathy: How to engage your customers

In this module you will learn:

  • The behavioural basis for your customer feeling engaged
  • What not to do: How businesses fail to address apathy
  • What to do: How to overcome apathy and engage your customer

4. Paralysis: How to provide clarity for your customers

In this module you will learn:

  • The behavioural basis for your customer feeling overwhelmed
  • What not to do: How businesses overwhelm their customers
  • What to do: How to help customers make a decision

5. Anxiety: How to overcome customer fear

In this module you will learn:

  • The behavioural basis for your customer feeling anxious
  • What not to do: How businesses cause anxiety in their customers
  • What to do: How to mitigate anxiety and get your customer to take action

6. BONUS: How to take people with you

In this module you will learn:

  • How to get staff or stakeholders on board with change
  • How to identify which stakeholders to focus on

Materials you receive 

  • Behaviour change worksheet
  • Williams Behaviour Change Model
  • Williams Empathy Map
  • PDF of slides 
  • Stakeholder matrix template

The BE for Business Web Series is undergoing its final checks and will be available soon. To be the first to know when it's ready register your interest by emailing info@peoplepatterns.com.au 

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