Behavioural Economics for Business
The science of getting people to take action
Best selling books like Nudge, Predictably Irrational and Thinking Fast and Slow have put Behavioural Economics on the business radar.
While making this emerging field of behavioural science accessible, the time has come for a book to show those in business how to apply Behavioural Economics to real-world business issues.
Behavioural Economics for Business is the answer.
Available in print and PDF formats.
How of Habits
Using behavioural science to make and break habits
When it comes to habits, the question is not why or what, but how.
In The How of Habits, I bring the best of behavioural science together to address:
- why we have habits
- common traps we fall into when trying to change
- tricks we can use to make it easier, and
- ways to bust the baddest of habits
Available in print, PDF and e-book formats.
The only book of its kind, find out more here.
The Little Book of Behavioural Economics
Imagine if you could turn up to work everyday knowing the secrets of behaviour?
Imagine knowing what really motivates people to do what they do?
Imagine no longer being perplexed as to why people ignore what’s good for them, and engage with what’s bad?
The Little Book of Behavioural Economics is your entrée to the behavioural science of customer irrationality, bringing together eleven of my most popular and important articles on applied behavioural economics.
Available for sale in PDF and e-book formats.
Find out more here.
The Little Book of Habit Change