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Behavioural Economics for Business

The science of getting people to take action

Best selling books like Nudge, Predictably Irrational and Thinking Fast and Slow have put Behavioural Economics on the business radar.

While making this emerging field of behavioural science accessible, the time has come for a book to show those in business how to apply Behavioural Economics to real-world business issues.

Behavioural Economics for Business is the answer.

Available in print, PDF and e-book formats.

Find out more here.


How of Habits

Using behavioural science to make and break habits

When it comes to habits, the question is not why or what, but how.

In The How of Habits, I bring the best of behavioural science together to address:

  • why we have habits
  • common traps we fall into when trying to change
  • tricks we can use to make it easier, and
  • ways to bust the baddest of habits

Available in print, PDF and e-book formats.

The only book of its kind, find out more here.


The Little Book of Habit Change

As a health and fitness professional you probably get frustrated by client habits but don't have the time in a busy consultation to do anything about them.

The answer is to give your clients a copy of The Little Book of Habit Change, a simple 30 page book that takes them through a step-by-step process to make and break habits. 

Have your logo and contact information printed on the cover and use the book as a great marketing tool. Available in minimum orders of 50 books.

More information here.

 

 



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AVAILABLE NOW
Behavioural Economics for Business

The science of getting people to take action


AVAILABLE NOW
The How of Habits

Using behavioural science to make and break habits